Lead capture for trade fairs

Every lead starts with one photo.

The fair rents you a badge scanner by the device and keeps your data in their portal. Point your phone at a badge, a business card or a LinkedIn QR instead. The lead builds itself — verified, qualified, and in HubSpot before you leave the stand.

Start free — no cardBooth staff join with a code.
No seat, no app store.
Reading the photoContact foundCompany matchedVerifying on the webEvent questions attachedReady to ship
badge photo · read
NameMarisol Vega
Company · roleNorthwind Robotics · VP Operations
LinkedIn · verifiedlinkedin.com/in/marisolvegalinkedin.com ↗northwind.io/team ↗
Asked at this fair“Which pick-path system do you run today?”Legacy WMS · pilot in Q3
Shipped → HubSpot · Contact + Company + note
Badge · card · LinkedIn QRFive beats
The scanner tax

You already paid for the stand. Then they charge you to read a badge.

Official lead retrieval is rented per device, per day, per event. The leads land in the organiser’s portal in the organiser’s format, and your team sees them a week later — after the prospect has already spoken to three competitors.

  • Rented hardware, per event, per device — priced like it's still 2009.
  • Your leads live in their portal, in their export format, behind their login.
  • A badge scan gives you a name and an email. Not the conversation you just had.
Rental this example assumes€900Organisers price per device and per day. Check your own exhibitor portal.
€19Per seat, per monthBooth staff on join codesYoursThe data, in your CRM
One photo

Three things you can point a camera at.

Whatever the visitor is carrying, it’s a lead. The rest happens while you’re still talking to them.

The badge
visitor badge photo

Everyone at the fair is already wearing one. Photograph it across the table — no rented hardware, no queue at the organiser's desk.

The business card
business card photo

Name, company, role, email, phone, website — read with a confidence figure on every field, so you only check the one that's uncertain.

The LinkedIn QR
phone showing a LinkedIn QR

They hold up their phone, you take one photo. We resolve the profile behind it and build the lead from there.

What happens nextPhoto readFields filled with confidenceProfile verified on the webEvent questions askedHubSpotA few seconds of your attention — the rest runs on its own
Enhance

Grounded, not hallucinated.

Most tools will happily invent a LinkedIn URL that 404s in front of your prospect. Ours searches the live web, opens the pages, and keeps them attached to the answer. If the web does not say it, the field stays empty — an empty field is honest, a wrong one costs the meeting.

“We would rather show you nothing than show you something we cannot point at.”
Enrichment record3 sources
Marisol VegaVP Operations · Northwind Robotics · 3 yr 2 mo
LinkedIn
linkedin.com/in/marisolvega
Industry
Warehouse robotics
Headcount
201–500
Direct dial
left empty — not published
Read fromlinkedin.comnorthwind.io/teamsupplychaindive.com
Questions

The right questions for this fair, not a generic form.

A logistics fair and a cybersecurity summit do not qualify the same way. Three ways to get a question set, all editable, all optional at the booth.

We read the fairGive us the event and we pull its context — sectors, exhibitor profile, who actually walks the floor — and draft a qualifying set for it.DraftedWhich pick-path system do you run today?Legacy WMSSpreadsheets
You describe the visitorPaste the persona you're hunting — “heads of security at mid-size manufacturers” — and we write the interview around them.DraftedWho signs off on security tooling?CISOIT lead
You write themKeep your own battle-tested set. Quick questions are asked every time; deeper ones sit behind one tap for the conversations that go somewhere.DraftedWhen does the current contract end?This quarterNext year
Ship it

Out of your phone, into your pipeline.

No portal, no CSV cleanup at midnight. The Company and the Contact are upserted, associated and annotated with everything the rep heard.

HubSpotUpsert Company and Contact, associate them, attach the note with the answers and the temperature.Visual field mapping
CSVPer event, per temperature, per rep. The columns you mapped, not the organiser's.Always on
Webhook · ZapierEvery clean lead as JSON to any URL — Pipedrive, Sheets, Slack, your own stack.Send anywhere
The maths

One fair pays for the year.

Based on one booth at one three-day fair with 3 people scanning. Swap in your own numbers — the shape doesn’t change.

Fair lead retrieval€900
3 seats · 12 months€684
15 monthsof the whole team, for what one booth rental costsSame dayleads in HubSpot, not next weekEvery phoneis a scanner — no rental desk

Your next fair is a photo away.

Set the workspace up in four screens tonight. Hand your crew a join code in the morning. Skip the rental desk entirely.

Works withHubSpotZapierCSVWebhooks

Offline at the venue, synced when you're back. GDPR-ready, EU hosting. The specifics.